#FillUpWithLove this holiday
Dairy Farmers of Ontario wants to send extra love and support to kids who are spending the holidays away from home and in the hospital. We built a giant milk glass in Toronto’s Distillery District that won’t be filled up with milk, but with messages of love and support — and we need your help.
Each time you share a message on social media using #FillUpWithLove and tagging @ontariodairy, the milk glass will fill up and display your messages. Your messages will also be shown to kids spending the holidays in Ontario children’s hospitals.
Let’s fill our milk glass, and their hearts, by December 24th.
Help our milk glass #FillUpWithLove
Share your own personalized Tweet to the Ontario children’s hospital closest to your heart, tagging @ontariodairy and using #FillUpWithLove.
Every night until December 24th, your messages will be “poured” into the glass and captured to be shared with kids at SickKids, CHEO, Children’s Health Network and McMaster Children’s Hospital. Plus, your message might be featured on our social media channels or billboards throughout the province.
Or, head to your own Facebook or Instagram profile to share your message with #FillUpWithLove.
The season for giving
Our communities are at the centre of everything we do, and now more than ever it’s important we give back to families who need it the most. In this case, it's the children who spend the holidays in the hospital, away from home. Dairy Farmers of Ontario wants to make sure these kids feel as much love and support as the rest of us during the holiday season.
We can all come together and do our part to make their holidays a little brighter.
Plus, from November 16 through December 31, 2020, a portion of the sales of all milk and OREO Cookies purchased at select retailers will benefit these Ontario children’s hospitals.*
Our partners:
Make a Contribution
Dairy Farmers of Ontario, along with our program partners are showing support for the brave patients and staff of Ontario children’s hospitals with a $500,000 donation.* This contribution will go towards funding extensive research and giving their patients the best care possible.
Join us this holiday season and make a donation of your own, to the hospital of your choice.
Follow our Story
Thank you for making the holidays a little brighter for the kids who need it most this season. Tune in throughout December to watch our glass fill to the top with your messages of love and support.
By submitting a supporting message across social channels Twitter, Instagram, or Facebook you are consenting to our use of your message in a variety of different ways and will include your name as well as your social handle. We may include your message in: any social media content we create and post on our own and paid social media sites; digital advertisements; Outdoor advertising (including Digital Billboards); the physical milk glass activation itself; digital truck; as well as within the hospitals for direct support to the children. The children across Ontario appreciate the love and support.
*Offer valid in Ontario only at participating Metro, Sobeys and Fortinos stores. Valid between Nov. 16, 2020 and Dec. 31, 2020 on the purchase of any 1L or 2L carton, or 4L bag of Milk together with any size format of Oreo Cookies, excluding snack sizes. With the help of Metro, Sobeys, Fortinos, Longo’s, Lactalis Canada (makers of Lactantia milk), Agropur (makers of Sealtest and Natrel milk), and Saputo Dairy Products Canada G.P. (makers of Neilson Dairy and Joyya Milk); Dairy Farmers of Ontario and Mondelez Canada (makers of OREO cookies) will donate a minimum of $500,000 in total to SickKids and other Ontario children’s hospitals.