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SickKids CP24 TV segment with Kael Morrison for Milk and Cookies program

November 29, 2019

Dairy Farmers of Ontario (DFO) would like to announce recent media coverage of its SickKids partnership.

 

CP24 TV segment

On Wednesday, Nov. 27, 2019, on CP24 on TV, Lisa Charendoff, SickKids Foundation's associate director of community stakeholder relations, spoke about DFO's campaign key messages surrounding the Milk and Cookies campaign this season and the $500,000 donation, as well as dairy farmers' commitment and care for their communities.

Kael Morrison, the 12-year-old son of the Morrison dairy farming family in Frankville, Ont., had his live TV debut speaking about his experience at SickKids. 

CP24 Breakfast shared photos from the segment on Twitter and Instagram.

 

Watch the video of the full CP24 TV segment here. 

 

 

Media coverage

DFO has seen the following media coverage so far from the partnership announcement:

 

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Click here to view the previous announcement for more information on the SickKids partnership and Milk and Cookies program as well as media contacts. 




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