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Industry News

RSS News Feed
Updated: August 3, 2020
*New* You can now subscribe to the DFO "Industry News" as an RSS news feed and have it delivered automatically to your tablet or mobile device.

Click here to browse to the "Industry News" feed, or click here to learn more about DFO's RSS news feeds.

Civic Holiday - Monday, Aug. 3, 2020.

August 3, 2020

Civic Holiday - Monday, Aug. 3, 2020. Dairy Farmers of Ontario’s (DFO) head office will be closed on Civic Holiday. Producers requiring DFO services over the holiday period should contact their local field services representative. DFO will be maintaining key services for dairy farmers, transporters and processors during the holiday period. Staff will be available or on-call as needed.

Shop and eat like a Canadian: Food Day Canada on Aug. 1, 2020

August 1, 2020

Saturday, Aug. 1, 2020, is the 10th anniversary of Food Day Canada, a day to celebrate and shine a light on Canadian cuisine.

It’s pretty simple. Just enjoy your favourite Canadian foods and drinks.

  • View the “Shop Like a Canadian” list, focusing specifically on our homegrown ingredients.  It’s a full-on, pride-filled shopping list.
  • Click here for a list of buildings and locations that will be lit with red and white lights today and tomorrow in honour of Canada's agri-food workers, including farmers.
  • Add the hashtag #FoodDayCanada to your social media posts about Canadian food and Canadian pride.

         

 

Did you know?

Fun facts about Canadian food from the Food Day Canada website

  • Canada produces our own salt ... both sea salt (on both coasts) and mined (Goderich, Ont.).
  • There are two areas that harvest sugar beets for granulated sugar—southwestern Ontario and Lethbridge, Alta.
  • Hamilton-based mustard miller G.S. Dunn is the largest on the planet and Canadian mustard seeds are considered to be the finest on earth.
  • Dr. Al Slinkard, the father of the Canadian lentil industry (we grow more than any other nation), still lives in Saskatoon, Sask.
  • New varieties of beans are being constantly cross-bred, selected and released by the University of Guelph plant breeding programs. 
  • Seaweeds are becoming the hot new veggies on both coasts.
  • Canadian durum wheat is the basic ingredient of pasta and couscous all around the world for one reason ... it’s just so good!
  • The Gellatly Tree Nut Orchard in the Okanagan, B.C., is the oldest in Canada and has its own array of varieties.
  • Pawpaw trees grow in southern Ontario. 
  • 98 per cent of Canadian farms are family owned and operated.

 

Shop, cook, and eat like a Canadian on Saturday Aug. 1, and show your gratitude for the amazing food we have in Canada and all the great people that make it happen.

Visit the Food Day Canada website for more information and articles about Canadian cuisine.

DFO's new Board Members profiled in magazine summer series - July, Vicky Morrison

July 30, 2020

In a summer series, Dairy Farmers of Ontario's three newest Board Members, elected in 2019, will be featured in the June, July and August issues of Milk Producer magazine.

In July, Vicky Morrison, Region 9 Board Member, is featured. Region 9 includes Elgin, Essex, Kent, Lambton and Middlesex counties.

Read about her farm, family, her thoughts about COVID-19 and being a woman in ag, and her Northern Irish upbringing. 

 

 

The July magazine was distributed in print mid-month. You can also read the July 2020 magazine available online via e-reader. See page 11 for Vicky Morrison's Board Member profile. 

 

 

In case you missed it, read the June issue online on page 12, where Adam Petherick, Region 4 Board Member, is featured. Region 4 includes Hastings, Lennox and Addington, Northumberland and Prince Edward counties.

Coming up next is Don Gordon, Region 5 (City of Kawartha Lakes, Durham Region, Peterborough and York), in the August issue. 

For more information about Milk Producer, go to the magazine page.

"Savour Ontario at Home" campaign: Delicious recipes delivered to Ontarians

July 25, 2020

Dairy Farmers of Ontario’s (DFO) new culinary brand Savour Ontario has pivoted in response to the COVID-19 pandemic, along with DFO’s other marketing campaigns and strategies. The new campaign, “Savour Ontario at Home,” began in mid-April shortly after everyday life changed for Canadians.

Over the past three months, the new campaign included social media, website posts and recipes—content that was all about home cooking and baking with dairy. The “Savour Ontario at Home” campaign brought professional skills to the home kitchen, teaching people the basics can be anything but basic. The campaign featured recipes created by local, well-know and well-loved chefs and tastemakers.

“Savour Ontario at Home” wrapped up in July with the release of its digital recipe collection, which has more than 60 recipes including dairy ingredients, from Ontario culinary professionals. The recipe collection was emailed to more than 24,000 consumers who signed up for home culinary content during the pandemic.

 

 

Support local Ontario businesses

Another facet to the “Savour Ontario at Home” campaign, which is integral to the Savour Ontario brand, is the notion of eating local and supporting local Canadian businesses. Part of the campaign was about bringing awareness to the impact of COVID-19 on the restaurant industry and encouraging consumers to support local businesses wherever possible. Consumers and industry members can get involved and make a difference in their communities during this time. Visit the below sites for ways to support local:

  • Canadatakeout.com, a campaign encouraging Canadians across the country to order takeout every Wednesday to support small businesses during COVID-19
  • saveyourlocal.ca to stand united with all local businesses and help them reopen 
  • savehospitality.ca to learn about the coalition of Canadian restauranteurs and suppliers
  • #OneTable to send a letter in support of the Canadian restaurant industry

 

 

About Savour Ontario

DFO’s culinary program and Savour Ontario brand supports local food, cuisine and events. It also directly connects farmers, processors and others in the agri-food industry to consumers. The dairy story is told in a new way that appeals to millennials, cheese lovers, foodies and anyone with an interest in the culinary arts.

Look out for DFO's official launch of the Savour Ontario brand in the fall, which will include a new website featuring more recipes and culinary articles.

 

 

Stay up to date

Applications open for 2021 New Entrant Quota Assistance Program (NEQAP)

July 20, 2020

Dairy Farmers of Ontario’s (DFO) New Entrant Quota Assistance Program is designed to assist those with an interest in dairy farming who may not otherwise have the financial means or opportunity to get started in the industry.

The application period for the 2021 NEQAP is now open. The deadline to submit the application is October 31, 2020.

Click here for the application and details on the NEQAP page.

Celebrate National Ice Cream Day on Sunday, July 19 with Dairy Farmers of Ontario

July 19, 2020

On the third Sunday of July each year, consumers around the world, ice cream processing companies and dairy industry members celebrate National Ice Cream Day. This year, it’s on Sunday, July 19, 2020. Many continue the ice cream celebrations for all of July, which is known as National Ice Cream Month. Both ice cream celebrations originated in 1984 in the United States and has since spread to other countries.

Dairy Farmers of Ontario (DFO) and other milk marketing boards in Canada and internationally also celebrate ice cream on Ice Cream Day and throughout July, recognizing ice cream as one of the many delicious food products created with milk.

DFO also acknowledges the work industry members do to get ice cream in grocery stores and ice cream shops for consumers. Canadian dairy ice cream begins as high-quality milk produced by farmers and their cows across Canada. Then, processors—from big plants to independent shops—receive tanks of milk from transporters to churn their ice cream, adding in different ingredients to make every flavour of ice cream imaginable, before it reaches consumers.

 



Ice cream celebrations in DFO’s social media campaigns

DFO has teamed up with notable Ontarian influencers on social media who love ice cream and shared how they made it at home. Check out their posts in honour of Ice Cream Day and Ice Cream Month below and get their ice cream recipes:

See other Instagram influencers' posts and recipes below:


 

Enjoy local ice cream

DFO has celebrated ice cream for the past three years with its Ice Cream Trail, which features ice cream shops across Ontario made with 100% Canadian dairy. Consumers and industry members can revisit magazine articles in DFO’s industry magazine, Milk Producer, in the Processor Profile section. Learn about each unique ice cream shop and its owners and flavours, find out their location and current operating hours, and support them by enjoying fresh, local ice cream.

See media coverage highlighting ice cream shops on last year’sIce Cream Trail, including short biographies, and social media links and images:

 
 

Homemade ice cream

To make ice cream in your own kitchen, follow along with one of the influencers above who each put their own spin on homemade ice cream—or check out these recipes for cold summer desserts similar to ice cream on DFO’s consumer website:

 
More great recipes and culinary articles are available on the website. Consumers can also sign up for DFO’s consumer newsletter.

To stay up to date, follow DFO @OntarioDairy on FacebookInstagram and Twitter.

Milk Producer magazine survey results, redesign in July issue

July 14, 2020

Magazine survey results 

In the July issue of Milk Producer, Dairy Farmers of Ontario's (DFO) industry magazine, read the article about the results of the 2019 magazine survey.

Readers indicated most of them were satisfied with the magaz

ine overall. 

The best-read sections of the magazine were Dairy News, followed by Producer Profile and DFO Marketing. 

The magazine survey also revealed readers took action as a result of the magazine, such as attended an event or shared an article with someone else. 

Areas for improvement included shorter articles on timely and relevant topics. Popular topics included trade, dairy nutrition, farm buildin

g design and animal health and welfare, coverage of grassroots events, issues and initiatives, and content by new contributors offering opinion and information.

Click here or the magazine cover to read about the survey results on page 17.

 

Magazine redesign

In response to the magazine survey results, DFO's magazine editors redesigned the magazine starting with the July edition.

Existing sections are grouped thematically, and there is a reduction in the length and frequency of certain sections to drive meaningful reader engagement. Other highlights include new page layouts, guest columns from some of DFO’s Board Members and more producer profiles from across Canada and around the world. DFO's photo bank will be refreshed. The end result will be a more engaging magazine.

The editorial team welcomes the feedback of our readers at milkproducer@milk.org. We are excited about these changes, and hope you will be too.

View the magazine redesign in the July issue, above.

DFO supports key messages about dairy nutrition by DFC during pandemic

July 10, 2020

As the COVID-19 pandemic continues, Dairy Farmers of Ontario’s (DFO) national milk marketing partner, Dairy Farmers of Canada (DFC), is working to keep health professionals aware of the many health benefits of dairy consumption and confident in the reliability, safety and quality of Canadian dairy products.

DFC continues to address issues related to the pandemic with health professionals, correct misinformation about milk and dairy products and make the nutrition community aware of the latest evidence on dairy foods and respiratory health.

Some key messages DFC continues to communicate to health professionals through its channels, which DFO supports, include:

  • Milk product consumption does not have an adverse effect on systemic inflammation (i.e. inflammation within the body in general). In fact, the overall scientific evidence to date suggests that milk products may reduce inflammation in the body;
  • Milk products do not increase the risk of developing asthma or worsen asthma control. The science suggests that milk products, especially regular-fat milk products including whole milk, regular-fat yogurt, regular fat cheese, as well as butter, may be associated with a beneficial role; and
  • The overall scientific evidence does not support the notion that milk increases the production of mucus in the respiratory tract.

Learn more at DFC’s nutrition website here.

The above news item is from Dairy Express, DFC’s industry e-newsletter. Industry members, such as dairy producers and partners, can join the list by emailing question@dfc-plc.ca.

Summer agriculture resources for students, teachers and parents

July 8, 2020

As one of Dairy Farmers of Ontario’s partners and a leader in agriculture and food education in Ontario classrooms, AgScape is providing an ongoing virtual camp experience to support parents, caregivers and educators to continue educating students at home.

Dairy industry members, consumers and their families may be interested in AgScape’s virtual camp during the summer months. As the pandemic continues to affect everyday routines, including changing some summer camp activities this year, AgScape’s virtual camp can provide safe, hands-on agriculture programs for kids, preteens and teenagers.

Originally, the virtual camp experience was launched by AgScape at the end of March in response to school closures due to COVID-19. AgScape is continuing its virtual camp experience through summer until early September. There is no cost to sign up. The camp is suitable for students from ages five to 18.

  • The virtual camp provides parents and teachers with regular e-newsletter updates featuring educational materials, videos, virtual tours and games, as well as access to activity schedules offering a structured day of fun and learning;
  • The camp includes interactive activities that explore food and farming topics such as local food, technology and innovation, and indigenous agriculture in Ontario, Alberta and Canada-wide;
  • Activities such as “Who Built My Tractor?” encourages students to research and discover the different careers involved in building and maintaining tractors;
  • The daily schedules and associated materials have been designed by Ontario and Alberta certified teachers, are curriculum-linked and connect to science, technology, engineering, arts and math (STEAM).

The new online resource aligns with AgScape’s mission to empower Ontario students with accurate information to increase awareness of the agri-food system and ignite interest in related careers.

AgScape is also known as Ontario Agri-Food Education, a provincial government-funded charitable organization championing the agri-food sector for the benefit of the province and its residents. AgScape provides objective, fact-based and curriculum-linked resources to Ontario schools on agriculture, food production, environmental sustainability and related topics.

 

What: Virtual agriculture camp

Who: Students ages five to 18 and their families

When: March 20, 2020 to Sept. 7, 2020

Where: Online

Registration: Free

 

 

Click here to register at no cost and access the virtual camp resources

Read AgScape’s news release announcing the camp from March 30, 2020

 

 

Visit AgScape’s website at www.agscape.ca.

Follow AgScape on Twitter @AgScapeON, Instagram @AgScape_ON and Facebook @AgScapeON.

For more information, contact Tanisha Dunkley, Marketing & Communications Manager at AgScape:

905-878-1510 ext. 25
tanisha.dunkley@agscape.ca

DFO's new Board Members profiled in magazine summer series - June, Adam Petherick

July 3, 2020

In a summer series, Dairy Farmers of Ontario's three newest Board Members, elected in 2019, will be featured in the June, July and August issues of Milk Producer magazine.

In June, Adam Petherick, Region 4 Board Member, is featured. Region 4 includes Hastings, Lennox and Addington, Northumberland and Prince Edward counties.

Learn about his farm, family and his thoughts on DFO and COVID-19.

 

 

The June magazine was distributed in print mid-month. You can also read the June 2020 magazine available online via e-reader. See page 12 for Adam Petherick's Board Member profile. 

 

 

For more information about Milk Producer, go to the magazine page.

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