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Industry News

RSS News Feed
Updated: November 12, 2019
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Board Member Elections Regions 4 & 9

November 12, 2019

Region 4

The ballot count for the 2019 Election for Board Member in Region 4 was held on Nov. 12, 2019, in accordance with the procedures detailed in Ontario Regulation 760, as amended, made under the Milk Act.

The candidate receiving the largest number of eligible votes in the election in Region 4 was Adam Petherick.

DFO’s Board, at a meeting held via conference call on Nov. 12, 2019, declared Adam Petherick elected to serve as Board Member for Region 4, for a four-year term commencing immediately following the adjournment of DFO’s annual general meeting of dairy producers, on Jan. 16, 2020.

Region 9

The ballot count for the 2019 By-Election for Board Member in Region 9 was held on Nov. 12, 2019, in accordance with the procedures detailed in Ontario Regulation 760, as amended, made under the Milk Act.

The candidate receiving the largest number of eligible votes in the by-election in Region 9 was Vicky Morrison.

DFO’s Board, at a meeting held via conference call on Nov. 12, 2019, declared Vicky Morrison elected to serve as Board Member for Region 9, for the remainder of the four-year term, commencing immediately following the adjournment of DFO’s annual general meeting of dairy producers, on Jan. 12, 2017.

DFO's annual general meeting (AGM) 2020

November 12, 2019

Dairy Farmers of Ontario's (DFO) annual general meeting (AGM)


Jan. 14 to 16, 2020

Fairmont Royal York Hotel

Toronto, Ont.

 
DFO would like to invite all Ontario dairy producers to attend the AGM.

Dairy producer committee (DPC) members have been formally invited and are expected to attend the DFO general session, where current issues and updates will be addressed.



Click below to attend:

 




 

2019 Royal Agricultural Winter Fair continues

November 7, 2019

The 2019 Royal Agricultural Winter Fair (RAWF) is currently on until Nov 10.

The fair takes place every November in the city of Toronto. Attendees are invited to celebrate agriculture and local food from across the country. The fair is held at Exhibition Place in Toronto, Ont. This year, it runs from Nov. 1 to 10, 2019. About 300,000 people are expected each year. Click here for tickets to attend. 

See below for a recap of Dairy Farmers of Ontario's (DFO) RAWF events and programming so far, as well as a show schedule at the bottom:

 

MILK CALENDAR LAUNCH EVENT

On Tuesday, Nov. 5, DFO hosted a 2020 Milk Calendar launch event to kick off the new calendar. The event featured an interactive four-course cooking class led by renowned chef, television personality and DFO ambassador, David Rocco. Another DFO ambassador, Afrim Pristine, who runs Cheese Boutique, his family business, was also present to host the class. 

More culinary content is available on the new website. 

Ontario residents can now sign up to receive the 2020 Milk Calendar.

 

DAIRY EDUCATION 

DFO's dairy education team, who run the Elementary School Milk Program, exhibits at the RAWF every year. Similar to previous years, DFO has a dairy education footprint in the Lower Annex at the Ex. There are six breeds of live dairy cattle, with three milking demonstrations throughout the day. Surrounding the dairy education footprint, there are interactive stations for guests to learn more about the dairy industry. The booth is staffed by DFO's dairy educators in addition to a team of herdspeople who ensure 24-7 animal care.

RAWF attendees who visit DFO's booth include consumers, industry representatives, ag enthusiasts, students of all ages and school staff who are curious to learn more about dairy. DFO head office staff, dairy educators and volunteers are happy to interact with attendees and show them the cows and displays, and answer any questions.

 

FOOD & NUTRITION FORUM

The Food & Nutrition forum was at the RAWF in the Enercare Centre on Wednesday, Nov. 6. The theme was Sustainability and the Future of Agriculture, with many speakers discussing sustainability-related topics. In the afternoon session, for the topic "From My Farm to Your Table," Bonnie den Haan, a dairy producer and processor from Sheldon Creek Dairy and DFO board member, spoke on the group panel along with a bean farmer and egg farmer. For more information on the forum and its speakers, view the poster and agenda.

To learn more about DFO board member Bonnie den Haan, see her biography here.

 

ONTARIO DAIRY MARKET

Also similar to last year, DFO has a commercial footprint in Hall A at the Ex. The Ontario Dairy Market provides consumers with the opportunity to sample and sell their local dairy products.

 

CHEESE AND BUTTER COMPETITION

DFO is a sponsor of the Cheese & Butter Competition. At this year's RAWF, earlier in the week, local Ontario processor Thornloe won Grand Champion Butter for its grass-fed unsalted butter.

 

4-H DAIRY CLASSIC

DFO is a proud supporter of the TD Canadian 4-H Dairy Classic, which was held on Nov. 4 and 5, 2019.

 

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Show schedule for remaining days of the Royal  

 

The National Dairy Shows run from Nov. 7-9.

 

Thursday, Nov. 7

National Red and White Holstein Show
Dairy Sale of Stars
National Black and White Holstein Show – Calf Classes
 

Friday, Nov. 8

National Black and White Holstein Show
National Ayrshire Show
National Jersey Show – Junior Showmanship
 

Saturday, Nov. 9

National Jersey Show
Dairy Supreme Championship

DFO launches new consumer website

November 4, 2019

MISSISSAUGA, Ont.— Dairy Farmers of Ontario (DFO) has officially launched its new consumer website, accessible at www.milk.org.

The redesigned website is user and mobile friendly and was specifically designed with consumer needs, browsing habits and interests in mind. It also provides an easy-to-navigate user experience, as well as improved graphics and website functionality.

“Dairy Farmers of Ontario is proud to launch its new website to passionate, enthusiastic dairy supporters and consumers in Canada,” says Sean Bredt, DFO’s chief marketing and business development officer. “The website unites DFO’s consumer program pages into one place that’s easy to navigate and explore. Visitors will be able to find what they’re searching for—such as recipes, the popular Milk Calendar and program information—as well as learn new facts about the industry and discover entirely new aspects of dairy.”

Visitors can now easily browse industry information organized into different sections in the navigation ribbon at the top, including:

  • Our milk: facts about dairy products, nutritional benefits, the farm-to-table dairy process, and sustainability and animal care;
  • Culinary: dairy recipes, articles highlighting local restaurants and the Milk Calendar;
  • About us: the history and legacy of Ontario dairy farmers with farmer profiles, DFO’s role as a marketing board and a dedicated media page with press releases;
  • Programs: food brand partnerships, as well as educational and sports programs, including DFO’s Dairy Education program and MilkUP, its pro and amateur sports sponsorship program.

Other website functionality that is designed to enhance the user experience include:

  • Link hover animations: when users hover over links with their cursor, including linked images, micro-animations make them stand out, encouraging more clicking and interaction;
  • Image carousels with sliders: users can choose how they browse photos by dragging a slider button on image carousels;
  • Video players: collections of videos are displayed together in a media player with animated preview thumbnails to engage users;
  • Milk Calendar page with sign-up form: users can submit their information in an integrated form to receive a free copy of DFO’s 2020 Milk Calendar.

With the launch of the new website, DFO invites consumers to get inspired and excited by dairy. The new design and content fully align with DFO’s brand and marketing campaigns released earlier this year, which include the Dairy Done Right masterbrand message and What Can’t Milk Do? tagline. These campaigns not only show milk’s versatility, relevance and usefulness in consumers’ lives in various areas, the new website now fully supports and complements those brands with rich and engaging content.

Visitors to the new site looking for corporate information can still access DFO’s industry website by clicking on “DFOWeb Login” at the top right-hand corner of the consumer landing page. This will immediately link to the existing corporate website. More information for industry partners about the new login is available here.

 

 

 

About Dairy Farmers of Ontario

Dairy Farmers of Ontario is the marketing board for the largest sector of Ontario agriculture and is proudly owned and operated by Ontario’s dairy farming families.

 

Contact

Sharon Laidlaw
Managing Editor
media@milk.org

 

Click here for the PDF version of this article. 

Royal Agricultural Winter Fair, Nov. 1 to 10, 2019

November 1, 2019

The Royal Agricultural Winter Fair (RAWF) takes place every November in the city of Toronto.

Attendees are invited to celebrate agriculture and local food from across the country.

The Dairy Education Program by Dairy Farmers of Ontario has a dairy education centre with live cows and milking demonstrations at RAWF.

The fair runs from Nov. 1 to 10, 2019, this year, at Exhibition Place in Toronto, Ont. About 300,000 people are expected each year.

 

Dairy-related programming at RAWF 2019

 

DFO is a proud supporter of the TD Canadian 4-H Dairy Classic, held on Nov. 4 and 5, 2019.

The National Dairy Shows run from Nov. 7-9.

 

Thursday, Nov. 7

  • National Red & White Holstein Show
  • Dairy Sale of Stars
  • National Black and White Holstein Show – Calf Classes
     

Friday, Nov. 8

  • National Black and White Holstein Show
  • National Ayrshire Show
  • National Jersey Show – Junior Showmanship
     

Saturday, Nov. 9

  • National Jersey Show
  • Dairy Supreme Championship

 

To buy tickets to attend the fair, click here. 

Advancing Women in Agriculture Conference East

October 27, 2019

From Oct. 27 to 29, the Advancing Women in Agriculture Conference (AWC) East will be held at the Sheraton on the Falls hotel, in Niagara Falls, Ont. DFO is included among its sponsors.

The conference is for women who are passionate about agriculture and food, whether a producer, rancher, entrepreneur, company representative or student.

Attendees will be able to go to workshops, learn leadership skills and network to enhance their family life, community, career and industry.

 

Dairy producer committee member, dairy educator Steph Towers speaking at conference

On Tuesday, Oct. 29 at AWC, Middlesex County dairy producer committee (DPC) secretary and dairy educator Steph Towers will be part of the panel discussion for the session, “What about women in ag: How do we involve and support more women in leadership roles in the ag industry?”

Towers is the herdsman and human resources director at her family farm, Macksvilla Farms Ltd, located outside of Glencoe, Ont.

 

AWC will also be offering the following mental health-related sessions: “Getting mental illness out of the closet” and “Stress and self-care in agriculture.”

 

View the full agenda and register here.

 

Harvest Gala by Farm and Food Care Ontario

October 24, 2019

Farm and Food Care Ontario (FFCO) is holding its 12th annual Harvest Gala on Oct. 24 at the Delta Guelph Hotel, inviting agri-food leaders from across Ontario to celebrate the province’s harvest and the people who make it happen.

Farmers, agribusiness professionals, volunteers, advocates, board directors, FFCO members and sponsors are welcome. The gala supports the shared mission to earn public trust in Ontario food and farming. The evening will feature entertainment, an abundance of Ontario food choices and passionate ag attendees. The cocktail reception starts at 6 p.m.

This year’s theme, A night at the movies, is a chance for participants to have some light-hearted fun and connect to the stories that have shaped the industry and community.

See the FFCO website for more information. 

Statement on 2019 federal election

October 22, 2019

On Oct. 21, 2019, the Liberals won a minority government mandate. Dairy Farmers of Ontario (DFO) congratulates Justin Trudeau being re-elected as our prime minister.

DFO looks forward to continuing to work with the Liberal party to deliver a strong supply management system for Canadian farmers and processors, and high-quality milk and dairy products for Canadian consumers.

“Dairy Farmers of Ontario is looking forward to working with the Liberal government and its continued support to ensure a viable and sustainable dairy sector in Ontario and across Canada,” says Murray Sherk, DFO chair.

Dairy Farmers of Canada has also released a statement, which is available here in English, et ici en français.

New milk truck design

October 16, 2019

Dairy Farmers of Ontario (DFO) intends to make a bigger splash on Ontario highways.

DFO has embarked on a new project to wrap all its milk trucks with fresh, new decals.

Starting in October, you’ll begin to see the milk trucks featuring the new designs on Ontario roads. The new images boldly feature the Dairy Done Right brand message and DFO’s logo alongside crisp and clean images of milk splashes. Also featured prominently is Dairy Farmers of Canada’s logo.

A typical billboard on an Ontario 400-series highway is seen by 15,000 to 30,000 people daily, meaning the milk truck designs will have far-reaching visibility and impact.

The truck wraps will enable DFO to raise milk’s awareness to the entire Ontario market and give context to the high-quality Ontario product being transported by these trucks daily.

Pizza Pizza partnership offers specialty cheeses

October 7, 2019

Dairy Farmers of Ontario has partnered with Pizza Pizza, the largest pizza chain in Ontario and Canada, to add specialty cheese items to its menu. The campaign launched on Oct. 7.

A new line of gourmet thin-crust pizzas with new, interesting flavours are now available at Pizza Pizza locations across Ontario. Specialty cheese, such as blue cheese, are part of the recipes.

Look out for ads promoting the new cheeses and pizzas on outdoor signage, such as on billboards, commuter posters and sports arenas, as well as on social media and online ads.

 

Visit the Pizza Pizza website here.

 

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