Hands marketing campaign, January 2020
Watch Dairy Farmers of Ontario's new TV commercial, released on Jan. 26, 2020, as part of the Hands marketing campaign.
The Hands campaign is part of a larger strategy on DFO’s brand equity, which encompasses several elements that tie into its Dairy Done Right tagline.
The commercial premiered during the Grammy Awards on Sunday, Jan. 26, kicking off the campaign’s first phase. Through the perspective of a dairy farmer’s “hands,” DFO is showing how Ontario dairy farmers’ pride, humanity and compassion are in all aspects of their day-to-day lives. It will play in rotation alongside DFO’s commercial from last spring, "The Letter," for two weeks on and two weeks off until April 26. The second phase begins on March 2, where consumers will start to see “Hands” in other ad formats, including on billboard signs and online.
Click the above video player or below to watch the 30-second commercial:
https://youtu.be/yYSkAbvqNB8
Watch the 15-second commercial:
https://youtu.be/pl4EJ2-ZNwI
Milk and Cookies campaign, DFO's partnership with Sick Kids and other children's hospitals, December 2019
Click above or here to watch: https://www.youtube.com/watch?v=0N4DHS4sDwI
To learn more, see DFO's news releases below:
Watch the video of the full CP24 TV segment here, featuring Kael Morrison, the 12-year-old son of the Morrison dairy farming family in Frankville, Ont., who speaks about his personal experience in a Sick Kids hospital.
Watch other TV commercials from 2019:
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